curriculum
Experience
2020 - Currently
Estúdio Greta
Co-founder
Strategist and Project Manager
As the head of Greta's strategy division, I oversaw the management of the majority of agency projects. As a partner, I played a role in sales, handling prospecting, financial proposals, and contracts. Additionally, I was involved in recruiting and overseeing freelancers and partners.
2018 - 2020
Camélia Agency
Sr. Strategic Planning
Responsible for the strategic planning department at Camélia, a women-led content production company serving brands such as Cambridge University Press and Mantecorp Skincare (Ecos Mantecorp), while managing the proprietary content sector strategy.
2017 - 2018
Noix creative culture
Strategic Planning, Culture Manager
and Project Manager
I worked in strategic planning, desk research, project and team curation, and project production at NOIX, a hub for artists, researchers, and creatives focused on creating and fortifying cultural movements within and inspired by the streets, collaborating with brands like Sandálias Ipanema, Rider, Melissa, and Youcom.
2016 - 2017
Guarda-chuva Publisher
Marketing analyst and Community Manager
Responsible for marketing, event production, press relations, and social media at Guarda-Chuva Publishing, which invested in innovative graphic projects - from classics to the new generation of writers and artists.
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Launching books such as "Zaralha" by Letícia Novaes (Letrux), "Nin Magazine," a printed magazine of erotic art, and "Come As You Are" by Emily Nagoski.
2016
Pipa Prize for Contemporary Art
Content Analyst
Content curation and production in English and Portuguese for the website and social media of the contemporary art award."
Education
2019-2020
FIAP
MBA in Business Innovation
2018
Miami Ad School
Communication Planning
2014
Central Saint Martins
Fashion Marketing: Intensive
2013-2016
Pontifical Catholic University
Degree in Social Communication with an emphasis on Journalism