If it stuck with you, it's a classic • Antofágica

the project
 

Antofágica publishes literary classics designed for modern times. With meticulously crafted editions, these books feature illustrations by contemporary artists, exclusive translations directly from the original texts, and complementary materials that update and enrich the reading experience.

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During the 3-year anniversary campaign, our challenge was to strengthen the brand as a reference in classic literature. Building upon the message 'If it left a mark on you, it's a classic; if it's a classic, it's in Antofágica,' we developed a series of essential Instagram contents, inviting the audience to join the conversation about classics. This initiative aimed to reaffirm the publisher's expertise in the field and to foster closer connections with its audience.

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tasks I handled:

strategy

project management

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agency:

estúdio greta