Ecos Mantecorp • Hypera Pharma

the project
 

Mantecorp Skincare aimed to establish a channel for covering industry congresses to support Ecos, the brand's webinar platform. Within this context, we identified additional needs for developing Ecos Mantecorp channel. We understood that, as important as covering scientific and technical trends at dermatological congresses was, it was crucial to connect physicians with emerging behavioral trends.
 

Within Ecos Mantecorp channel, we crafted content that links trends to the dermatological universe and attempted to address questions such as: Who is Generation Z, and how do they relate to skincare? How can we redefine aging? What does the future of patient care look like?

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tasks I handled:

branding

strategy 

activation plan

agency:

camelia