Pulsa Casa Ipanema • Sandálias Ipanema

the project
 

The Pulsa Casa Ipanema project was created to engage the brand's audience with its flagship store. Through applications and internal curation, we hosted a range of activities, exhibitions, artistic expressions, launches, workshops, debates, and initiatives that revolved around the female universe and its various forms of representation.

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In addition to the monthly curation, we also developed proprietary projects throughout the year, such as 'Fervo e Folia', curating carnival brands with Luiza Brasil, and 'Creative Act', featuring a collage workshop led by artist Manuela Eichner, who composed the first-floor scenography.

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tasks I handled:

strategy

curation

production

copywriter

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agency:

noix creative culture

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