PWR Tour

the project
 

Aligned with Sandálias Ipanema's digital campaign #MeuProjetoVerão, which showcased incredible women's initiatives throughout Brazil, our challenge was to create a project that resonated with both the campaign and the brand strategy.
 

With this aim, we developed the PWR Tour in co-creation with PWR Records, an independent digital music label based in Recife, Pernambuco, created by and for women. The project featured two free concerts in Recife and Rio de Janeiro. For each performance, we invited two all-female bands for a mashup.
 

In Recife, during a pre-carnival event, we invited Musa Híbrida (RS) to merge their performance with Luísa e os Alquimistas (RN). The show in Recife was in partnership with the Rec-beat festival. In Rio de Janeiro, we presented the 'Tempo Espaço Ritual' by the band Papisa along with guest artists Larissa Conforto, Salma Jô (Carne Doce), Stephanie Fernandes, and Laura Wrona.
 

tasks I handled:

strategy

curation

production

copywriter

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agency:

noix creative culture